Every Steward commits to this code.
These principles define who we are, how we act, and why we’re different. Not optional. Not decorative.
This is the backbone of a movement that measures strength through compassion, service, and visible action.
Respect & Empathy are strength
We reject the myth that empathy is weakness. True strength is the courage to align our actions with our values of respect and justice.
Service Before Status
We measure ourselves not by dominance or consumption, but by respect and spreading the vegan message about animal rights.
Stewardship, Not Ownership
As Stewards, we act with responsibility, humility and care. We respect all sentient beings and don’t violate their rights. We welcome discussion and constructive feedback, without personal attacks.
Brotherhood Without Borders
We support each other as equals across cities, cultures, and backgrounds. What unites us is stronger than what divides us.
Visible Action Matters
We don’t hide in the shadows or behind screens. We show up, act together, and make compassionate masculinity visible to the world.
Sanctuary Support
We recognise sanctuaries as living symbols of animal liberation and a vital component of the vegan movement. We commit to their protection and flourishing.
Integrity in All Things
No shortcuts, no exploitation and no compromises on values. We hold ourselves accountable and expect the same from each other.
Education Drives Liberation
We never stop learning, and we pass that knowledge forward. Education breaks ignorance, strengthens leadership and builds a world free from exploitation by strengthening advocacy.
The Community

London, GB
Melbourne, AU
Berlin, DE
Los Angeles, US
Portland, US
Lisbon, PT
Barcelona, ES
Mexico City, MX
Ho Chi Minh City, VN
New York City, US
Join as a Steward
A new story of masculinity starts here. Step forward as a Founding Steward and help shape the future of this movement.
Be part of the first wave!